University of Sussex: BA Media Practice
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White Wash

WHITE WASH

Amira Williams

This project explores the lack of diversity within the beauty and fashion industries, social media as well as everyday items. Although the black consumer is led to believe that times have changed, this change is a fabrication and it hasn’t been sustained, making it still very difficult for black women to purchase things specifically for them. 

The work is a reflection of the state of the 21st century. It is diverse when it can be commercialised to bring in more money, but is still largely exclusive to those that fit into what is defined as ‘retail beauty’. 

This project taps into personal experiences of being a black woman and the scenarios shown are photographed in an editorial style to emphasise the casual and perpetuated nature of institutional racism.