University of Sussex: BA Media Practice
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Sorry, I Don’t Understand?

Sorry I Don’t Understand?

Sophie Davies

Digital communication, new technology, and social media platforms are revolutionising the ways in which we connect and conduct social relationships. ‘Sorry, I don’t understand?’ is an audio-visual piece that explores the use of artificial intelligence within online interactions and questions how this shapes human communication.

The project takes inspiration from the Turing Test, which challenges whether computers can exhibit a behaviour that is indistinguishable from that of a human. With the creation of rules and algorithms, ‘Sorry, I don’t understand?’ investigates how people interact with a chatbot online, and discovers how well it can impersonate a human. Within this social digital experiment, animated characters are displayed as chatbot profiles. Using findings from the recent digital art experiment ‘Lil Miquela’- a computer generated Instagram influencer, this piece further explores the themes of the ‘real’ and ‘fake’ online.

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