University of Sussex: BA Media Practice

Deconstructing the Digital


Natasha Dines

Deconstructing the Digital’s objective is to make its audience think about what goes on beneath the digital processes happening around them on a daily basis. It does so through visual examples which pull apart three different sections of our digital culture, with examples of code, digital photo effects and drawing software. The content is made accessible through a physical installation of short videos and images as well as in an accompanying website to explore and navigate the content.

The content is influenced by Lev Manovich’s discussions around Adobe Photoshop and how its effects relate to physical processes. Other examples are influenced by David Berry’s dialogue regarding code, specifically why we seem to find it difficult to think about and focus on code. The project also takes aesthetic inspiration from artists such as Jodi who use the characteristics of their medium, such as HTML and code as the artwork itself.