A Possible Future: A Marketing Guidebook with Case Studies
This research project explores marketing through studying five marketing approaches and examines them through three corporations. The project takes the form of a website, and will therefore be accessible at any time and any place.
With social media being at the centre of communication, marketing has changed. It is not only about having your brand known, it is about developing meaningful connections with your customers. It has also become important to not only have a brand identity, but a brand lifestyle.
By using theoretical knowledge from consumer psychology, social media and advertising, acquired through my three years at Sussex, and combining it with the practical skills gained while exploring design and visual communication, I hope to create something that is useful, engaging and educational.